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Sartoria Tramarossa... Custom Made Denim.

Since 1967... In Shop at Marc Allen & offering the Custom Made Service...

The history of the Chemello family is linked to jeans. In Italy, in Vicenza, in 1967.

This company was born with Urbano Chemello, father of the current owners: Roberto, Paolo, Pierluigi and Marialuisa. These were the years in which the market required new models and young people themselves bought classic garments to reinvent them, increasingly distancing the image and workmanship of this garment from that of the workwear which had characterized the production and expansion of the jeans since the early 1930s and instead assimilating it to the fashion market. Also on this side of the Atlantic there were those who, like Urbano Chemello, had perceived this new need and, as a true pioneer, had worked hard, had reinvented themselves.

The idea of ​​the "Tramarossa product" was born with him.


From tailor to third party trouser manufacturer, above all for important local realities, therefore, among the first to produce jeans with its own line and to market it in an area that would soon become the heart of the Veneto Denim District.

In the last two decades, with the gradual passing of the baton to the second generation of the company, the Chemello family has launched the Tramarossa brand which, faithful to its origins, expresses the true excellence of the Italian product, amplifying its characteristics also through iconic symbols.

The recent rebranding entrusts the red thread with the task of representing, communicating the strong personality of the garments: positioned in strategic points to underline details and passages that certify their uniqueness.

The "red texture" is the one that characterizes selvedge jeans. In fact, right from the start, the project was born to make only jeans with that fabric. For true connoisseurs and lovers of jeans. After all, this is a "romantic" story, fascinating but which soon felt the need to be supported by an industrial, engineered and reliable organization to ensure maximum quality and service: the transition from the idea of ​​a tailored product to a luxury product. Tailoring remains the guarantee of well-finished and excellent products.

The luxury segment makes it possible to reach a transversal audience, even in terms of age. Customers who value quality, who love to wear particular jeans that represent their unique personality.


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